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A/B Testing questions are very commonly asked in Data Science interviews together with metric ("case") problems. In this video, we will go over everything you need to know about A/B testing. Make sure you stay till the end. I am going to share other A/B testing resources to help you with your interview preparation. Read a More Comprehensive Article on A/B Testing https://towardsdatascience.com/7-a-b-... Step by Step Guide on Calculating Sample Sizes for A/B Tests • Sample Size Estimation in A/B Tests E... Cracking Product Sense Problems in Data Science Interviews • Crack Metric/Business Case/Product Se... Udacity's A/B Testing Course https://www.udacity.com/course/ab-tes... My friend Kelly's post on Towards Data Science https://towardsdatascience.com/a-summ... Book: Trustworthy Online Controlled Experiments https://www.amazon.com/Trustworthy-On... LinkedIn's Ego Cluster Paper https://arxiv.org/pdf/1903.08755.pdf 🟢Get all my free data science interview resources https://www.emmading.com/resources 🟡 Product Case Interview Cheatsheet https://www.emmading.com/product-case... 🟠 Statistics Interview Cheatsheet https://www.emmading.com/statistics-i... 🟣 Behavioral Interview Cheatsheet https://www.emmading.com/behavioral-i... 🔵 Data Science Resume Checklist https://www.emmading.com/data-science... ✅ We work with Experienced Data Scientists to help them land their next dream jobs. Apply now: https://www.emmading.com/coaching // Comment Got any questions? Something to add? Write a comment below to chat. // Let's connect on LinkedIn: / emmading001 ==================== Contents of this video: ==================== 0:00 Intro 1:26 What is A/B testing 2:30 Designing an A/B test 4:46 Multiple testing problem 7:47 Novelty and primacy effect 9:38 Interference between groups 12:51 Dealing with interference 15:37 Resources