Supreme Pod E5 - Five Trends That Will Define Life Science Marketing in 2026 скачать в хорошем качестве

Supreme Pod E5 - Five Trends That Will Define Life Science Marketing in 2026

In this episode of The Supreme Pod, hosts Eric Southwell and Paul Avery, Ph.D., sit down with Supreme Optimization’s EVP of Advertising Mihaela Pupavac, Ph.D. and biotech media founder Joachim Eeckhout to discuss 5 life science marketing trends to watch in 2026: Bing ads as an underused growth lever, modern thought leadership, why podcasting is a trust engine for your audience, AI without the hype, and the fight for bottom-of-funnel visibility. Listen to find out what you should prioritize in your marketing efforts and tactical takeaways for 2026. Read more about this episode on our blog: https://www.supremeopti.com/life-scie... If you found the episode useful, we’d love it if you could leave us a review or share it with a colleague. Want to hear more from our guests? Check out Joachim Eeckhout’s podcast The Science Marketer (https://thesciencemarketer.com/podcast) and his accompanying newsletter. He also wrote a blog post about our discussion here: https://thesciencemarketer.com/p/5-tr... You can find more from Paul Avery through his podcasts Life, Science and Marketing (https://rss.com/podcasts/life-science...) and Artificially Intelligent Marketing (https://rss.com/podcasts/artificially.... And if you want more great content from The Supreme Pod, subscribe to our channel on Spotify, Apple Podcasts, or wherever you get your podcasts. You can also access our previous episodes here:    • The Supreme Pod   Spotify: https://open.spotify.com/show/32fW3cC... Apple Podcasts: https://podcasts.apple.com/us/podcast... 00:00:00 Intro 00:00:47 Meet the Panel 00:06:10 What We’ll Discuss Today 00:07:33 Trend 1: Why Bing Ads Matter 00:10:58 Why Teams Ignore Bing 00:12:46 Where Bing Works 00:18:13 The Automation Trap in Paid Search 00:21:17 Trend 2: Thought Leadership 00:23:07 How to Build Thought Leadership That Works 00:32:34 “Modern” Thought Leadership = Say Something Real 00:35:34 Trend 3: Podcasting Is a Growth Channel 00:38:26 Podcasts Build Trust Before the Sales Call 00:44:35 How Clips, Posts, and YouTube Work Together 00:48:52 Trend 4: AI Without the Hype 00:50:10 Avoiding “AI Slop” 01:00:22 Trend 5: Bottom-of-Funnel Visibility 01:14:10 Q&A #LifeScienceMarketing #LifeScienceMarketingStrategy #ThoughtLeadership #LifeSciencePodcast #AIContentMarketing #SupremeOptimization #SupremeGroup #SupremePod