The Evolution of B2B Content: Stephanie Losee on Thought Leadership, Trust, and Experience скачать в хорошем качестве

The Evolution of B2B Content: Stephanie Losee on Thought Leadership, Trust, and Experience

In this episode of the Beyond B2B Marketing podcast, host Lee Odden, CEO of TopRank Marketing, sits down with Stephanie Losee, Director and Executive Editor at Salesforce and one of the pioneers of modern B2B content marketing. Stephanie has been at the center of content's evolution for more than a decade-from brand journalism at Dell, to building content studios at Autodesk and Politico, to shaping Salesforce's editorial vision today. In this conversation, she shares hard-won insights on what has changed, what hasn't, and what B2B marketers still get wrong about content. You'll hear Stephanie talk about: Why thought leadership is more critical than ever in an AI-driven discovery environment How trust, credibility, and experience-not volume-separate effective B2B content from noise The overlooked importance of internal distribution, especially aligning content with sales and customer success Why AI won't replace high-level editorial thinking-and what it will change about personalization and discovery How B2B brands can move from promotion to true value exchange with their audiences This episode is essential viewing for B2B marketing leaders, content strategists, and CMOs trying to figure out AI disruption, declining trust, and increasing pressure to prove impact across the full funnel. You can see a blog post for this episode on the TopRank B2B Marketing Blog: https://www.toprankmarketing.com/blog...