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In a world filled with headlines declaring “Agile is Dead” or “AI will replace Scrum Masters”—coupled with mass layoffs shaking the Agile community (myself included)—it’s easy to feel discouraged about the future of our profession. Yet, the very heart of agility is adaptation, and if we expect the individuals, teams, and organizations we serve to transform, we must be willing to transform ourselves. In this session, we unpack what a Scrum Master truly does today and explore how the role is evolving to meet the challenges of tomorrow. Together, we look at how Scrum Masters can embrace emerging technologies like AI—not as a threat, but as a partner that can help us level up our impact. By leaning into change and expanding our influence, Scrum Masters have the opportunity to become living examples of what it means to practice agility, not just teach it. Speaker Bio: Katrina L. Coker, known as “The Scrum Mother” on TikTok, Instagram, and LinkedIn, is a certified Scrum Master, Product Owner, and published author with a passion for helping teams and leaders navigate growth, conflict, and change with clarity and heart. Drawing on her M.S. in Conflict Management from Kennesaw State University and years of Agile coaching experience, she brings a unique blend of strategy, empathy, and real-world insight to her work. Her debut book, ScrumMaster Application and Interview Process, was released in 2024, and her second book, ScrumMaster First 90 Days: The Scrum Mother Approach, is set to launch in November 2025. Faith-grounded, health-conscious, and unafraid to challenge broken systems, Katrina inspires others to lead authentically, transform intentionally, and show up fully—fruitful, fulfilled, and fiercely themselves. She lives in Georgia with her two cats, Avery and Fiona. Website https://scrummother.com/ Social Media TikTok/Instagram/Youtube - TheScrumMother