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What do you do when a client thinks they need one kind of fractional role… but you know they’re wrong? Fractional executives often walk into companies where the role expectations don’t match the real needs. Maybe they want a fully embedded executive when what they truly need is an advisor. Maybe you signed on as an advisor but quickly realize the company requires full immersion. In this episode of The Fractional Pros, Dean and Atiba break down exactly how to diagnose the right role, structure engagements intelligently, and manage the awkward reality of realizing you’re “in the wrong seat.” 💡 What You’ll Learn: • How to evaluate whether a client needs an advisor or an embedded fractional leader • What to do when you realize the role is mismatched • How to structure agreements with guardrails to prevent scope creep • How to lead honest client conversations that build trust If you’re ready to move from “unknown expert” to visible authority and design a business that works for your life, this video is for you. Join the Fractional Launchpad Accelerator, group coaching, training, and community built to help you go from stuck to thriving and confidently land $5K–$15K clients. Learn more: https://FractionalLaunchpad.com LinkedIn: / deanisaacs Subscribe: / @fractionallaunchpad #FractionalExecutive #FractionalCMO #FractionalCRO #ConsultingBusiness #B2BConsulting #FractionalLaunchpad #BusinessGrowth #SalesStrategy #Entrepreneurship