9 Trends That Will Shape Marketing in 2026 скачать в хорошем качестве

9 Trends That Will Shape Marketing in 2026

2025 reshaped the marketing landscape, and 2026 will accelerate that change even further. In this episode, we break down the nine trends every marketing leader needs to understand as they plan for the year ahead. From the resurgence of offline experiences, to the rise of AI-native search, to the next wave of B2B e-commerce, this is your future-focused guide to what’s coming – and how your brand can get ahead of it. In this episode, we cover: 0:00 – Why 2026 will redefine marketing 0:12 – The nine trends shaping media, tech and creative 00:42 – Why offline experiences are making a comeback 02:23 – How consumers are redefining “value” 03:52 – Why creativity—not AI—is your new differentiator 05:00 – The democratization of video production 06:14 – The end of the “asset desert” (thanks to GenAI) 07:27 – Why trust and human authenticity still matter 08:37 – The coming surge in B2B e-commerce 09:57 – What’s next for retail media networks 11:21 – How AI-native browsers will reshape search 12:08 – What marketing leaders must do next