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The majority of communication issues in elevator businesses are coming from a lack of clear expectations, missing structure, and conversations that are happening way too late. In this episode of the Elevator Entrepreneur, I sat down with Lisa Diaz from Turf Elevate to talk through why breakdowns between owners, the field, and clients tend to show up before cash flow problems do, and why repeating yourself is often a sign the system (not the people), needs fixing. This conversation reflects exactly what we see inside eGROW: elevator business owners carrying too much because their processes, systems, and early agreement aren’t fully in place yet. Ready to fix the root issue? Join the eGROW waitlist to be the first to know when doors open and get access to proven industry frameworks designed to bring control, predictability, and sustainability to your elevator business. 👉 Join the eGROW Waitlist: https://www.elevatorstrategichub.com/... 00:00 – Welcome 00:35 – Lisa’s background and path into infrastructure 01:30 – The Grand Central “aha” moment 03:50 – Why elevators became the focus 06:20 – Payment cycles and cash flow challenges 08:25 – Why early conversations matter 11:35 – Technology, clarity, and expectations 13:30 – RFPs, relationships, and choosing the right work 16:30 – Trust, clients, and getting paid faster 19:20 – Leadership responsibility and communication 20:30 – Ideal customer profiles and alignment 22:10 – Final thoughts