How to use Shopify to deliver exceptional Brand Experience and drive revenue in fashion ecommerce скачать в хорошем качестве

How to use Shopify to deliver exceptional Brand Experience and drive revenue in fashion ecommerce

Shopify is a popular ecommerce platform that offers various features and integrations to help businesses create successful online stores. It provides secure hosting, multi-channel selling capabilities, marketing tools, payment solutions, and a wide range of apps and extensions. The platform is particularly relevant in the fashion and luxury industry, which faces challenges such as increasing competition, high customer expectations, AI integration, and cost control. Chapters 00:00 Welcome 00:20 Agenda explained 01:14 Introducing the speakers from Sintra Consulting and Eye-oo 02:21 Enrico Fantaguzzi from Digital Fashion Academy introduction 02:40 Introducing the Digital Fashion Academy 03:20 Introducing Sintra Consulting, Certified Shopify Partner 04:12 - Shopify provides secure hosting, automatic updates, and high-performance loading times for a seamless user experience. 05:15 The main challenges for Fashion in a mature ecommerce market 07:30 Gartner Magic Quadrant for Digital Commerce 08:26 - The platform offers multi-channel selling capabilities, allowing businesses to sell on various online marketplaces and social media channels. 09:31 Essential benefits of SAAS platforms e.g. Shopify 10:35 Shopify features and benefits for fashion ecommerce 16:58 - Shopify Payments simplifies the payment process by eliminating the need for third-party payment providers and reducing transaction fees. 20:07 - The Shopify App Store offers a wide range of apps and extensions to customize and enhance store functionality. 24:00 Shopify Store Customization, CMS and Drag & Drop Editor explained by Jonathon 47:40 Eye-oo case study: an omnichannel ecommerce store connected with 67 physical stores, presented by Emily Heurlin - CEO and Andrea Calarota - Co-founder of Eye-oo Among the benefits that this platform offers are the quick time-to-market, ease of use and native integration with social media. quick implementation timeframe reduced set-up costs (compared to other solutions) Beside the pros Shopify also presents certain contraints that need to be mastered to avoid deteriorating performance. In this one-hour practical webinar we’ll explore the key features of Shopify, presents best practices for a succcessful implementation and we'll alsp discuss how to deal with some of the Shopify constraints. Utilising a demo store created by our partners at Sintra, we will see some real applications of Shopify such as: how to configure essential features in the Shopify platform; how to manage physical stores information from Shopify; omnichannel features how to use the content management features of Shopify to create appealing and commercially captivating home pages and landing pages. Customization of Shopify ecommerce stores We’ll also explore advanced features such as taxonomies and meta-fields that allow you to create personalised and rich product detail pages to exceed the expectations of your customers and partners. Finally we'll discuss the learnings from a real omnichannel e-commerce case study with the senior management of Eye-OO an omnichannel etailer with more than 60 stores connected to each other. Join us on April 18th at 5PM GMT online. Speakers: Enrico Fantaguzzi, Co-founder Digital Fashion Academy Francesca Frasconi, PM @ Sintra Jonathon Bowers, Senior Designer @ Sintra Andrea Calarota, Co-founder EyeOO Emily Heurlin, Chief Executive Officer EyeOO Agenda: Multi-channel integration: social media and marketplaces Omnichannel Marketing & Promotions Payments Apps & Extensions Internationalization & Localization Order management and Sales Reports Customization: Meta fields and Meta Objects AI capabilities