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In this episode of The More Smarter Show, Jake and Dylan sit down with Andrew Stadelberger, founder of PlayerCoach, to break down how modern advertising actually works. Andrew explains his philosophy of “hitting it where they ain’t,” why great marketing is a long game, and how his Jersey Shore-based agency competes with big-city firms by using a fractional team of world-class talent from Google, LinkedIn, and even Hot Ones. They dive into: How ad agencies really make money Why results take 3 to 6 months The pros and cons of fractional vs in-house teams How AI is changing marketing and communication Why low overhead can actually make you a better partner What makes a “serious agency for serious businesses” If you’ve ever wondered how advertising actually works behind the scenes, or how to stand out in a crowded market, this episode is for you.