Non-Profit LIVE Social Media Audit | SMBMadison скачать в хорошем качестве

Non-Profit LIVE Social Media Audit | SMBMadison

Non-Profit LIVE Social Media Audit Nov 11, 2023 One of SMBMad’s most popular events has always been this social media audit. On hiatus since 2019, we brought it back in 2023 to bring value not only to the two organizations chosen to audit, but anyone with a website and social media presence. While the panelists (some of the best digital marketers in Madison) had a month to go over the web presence of the nonprofits, they showed up live and in person on November 15 to walk through two non-profits’ websites and social media channels and offer real, tangible advice and tactics these non-profits (and the audience) could take and implement immediately. All of this came along with a Oatmeal and Yogurt Parfait Bar with all of the fixings courtesy of our food sponsor, Salvatore’s! Who was on the panel? Tana Elias – Digital Services & Marketing Manager, Madison Public Library Tana Elias coordinates Madison Public Library’s online presence through multiple web sites, social media, and online outreach with the library’s diverse array of community partners. She manages the library’s Digital Services and Marketing department, oversees media communications and library-wide communications technology, and assists with coordination of strategic planning, grants and large events for the library. Tana presents frequently on areas of marketing and communications, library technology, and general library topics for Madison Public Library. As a past instructor for UW-Madison School of Library and Information Studies (now iSchool) Continuing Education office, she has taught classes on reference and business reference for practicing librarians and regularly presents on marketing topics to iSchool classes. Tana has 30 years experience in public and corporate libraries. In addition to her career path at Madison Public Library – from reference librarian to web designer to digital services and media manager – she’s worked in corporate libraries in the engineering and health care industries and freelanced as a researcher and indexer. Tana earned her Bachelor of Arts from Hamline University and a Master of Arts in Library Studies from the UW-Madison School of Library and Information Studies. Ashley Storck – President & Founder, Marketini Media Ashley Storck is the President & Founder of Marketini Media, a marketing firm committed to working with small businesses and non-profits in Wisconsin. As a Gen-Z marketing maven, she brings a unique blend of fresh insights and time-tested expertise to the table. Leveraging her distinct generational perspective, Ashley excels at understanding and addressing the evolving challenges faced by non-profits in the digital age. With a heart for community engagement and a mind sharp with strategic marketing acumen, Ashley has fostered meaningful brand-audience connections for nearly a decade. When she’s not girl-bossing, she enjoys exploring Madison with her partner and their two corgis. Meg Golz – Digital Marketing Manager, Sound Productions Meg Golz is currently the Digital Marketing Manager for Sound Productions, a leading audio, video and lighting equipment distributor. She is an expert in all things digital marketing, but loves working with e-commerce brands. When she’s not creating digital marketing content…. actually she still is – for her indie rock band, Seasaw. Which Nonprofits went under the microscope? These two nonprofits were selected from many applicants because the SMBMad board members felt that they would benefit the most from input from our panelists. Kudos to the representatives from the organizations who showed up in person! It’s not an easy thing to have this much scrutiny on your work. Wisconsin Agriculture in the Classroom The goal of Wisconsin Agriculture in the Classroom is to support educators and increase student learning by providing lessons, resources, and development opportunities through the context of agriculture. Their vision is to be THE authority on food, fiber and agriculture information. They are a state program of the United States Department of Agriculture and operate as a non-profit through the Wisconsin Farm Bureau Foundation. Ice Age Trail Alliance The Ice Age Trail Alliance staff works to conserve, create, maintain, and promote the Ice Age National Scenic Trail. Their goals are to promote Alliance events and Ice Age Trail activities, support and celebrate volunteers and the Alliance’s 19 volunteer chapters, increase membership, and promote fundraising campaigns. Full Event Recap: https://smbmad.org/nonprofit-social-m... Email us: Josh@smbmad.org LinkedIn:   / social-media-breakfast-madison   Facebook: https://www.facebook.com/smbmad?fref=ts Instagram:   / smbmad   Twitter:   / smbmad