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We brought on Neil Kinnear, VP of Sales at QAD, to show how data-led discovery replaces opinion with proof, turning tense buying rooms into aligned action. Instead of pitching software, Neil walks through a practical playbook for quantifying problems with the customer’s own data, modeling scenarios live, and anchoring decisions to time-to-value and ROI that matter to executives. Neil reveals why mature sales teams lead with data—not drama, how data-led discovery reduces buyer anxiety, and why proving real ROI matters far more than chasing the latest tech trend. You’ll hear practical insights on: Leading sales teams through constant change Turning buyer uncertainty into clarity and outcomes How AI fits into the sales process only when strategy comes first Why swim lanes are blurring—and why that’s a good thing The mindset shift that separates elite sales leaders from reactive ones #SalesLeadership #BusinessLeadership #SalesStrategy #DataDriven #AIinSales #SalesTransformation #EnterpriseSales #B2BSales #LeadershipDevelopment #SalesEnablement #RevenueOperations #ChangeManagement #OutcomesBasedSelling #ModernLeadership #ExecutiveLeadership #SalesCulture ============================= CHAPTERS 0:00 - Data Silences Opinions 0:36 - Welcome And Guest Introduction 2:40 - From Logistics To SaaS Leadership 3:40 - How Sales Has Evolved 5:26 - AI Hype Versus Real Outcomes 7:16 - Using Data To Predict And Prevent 10:15 - Building Trust Across Generations 12:23 - Process Intelligence In Action 16:09 - Aligning Stakeholders With Hard Data 17:09 - Selling Through Budget Cuts 19:27 - Pivoting Under Pressure 21:13 - Reinventing Discovery And GTM 23:21 - Fixed-Fee Deployments Reduce Risk 24:49 - Beyond Swim Lanes: Modern Sales 27:04 - Recruiting Curiosity And Credibility 30:08 - Culture Change And Retention 31:15 - Practical Steps For Stuck Leaders ============================= SUBSCRIBE 🎥 YouTube: / @elementsofculture 🎧 iTunes: [https://podcasts.apple.com/us/podcast...] 🎶 Spotify: [https://open.spotify.com/show/15PyKfx...] SOCIALS 📸 Instagram: / / elementsofculturepod 🎵 TikTok: / https://www.tiktok.com/@elementsofcul... 🗣️ LinkedIn: / / elements-of-culture-podcast ABOUT ELEMENTS OF CULTURE Elements of Culture is a podcast exploring why some workplace cultures thrive while others struggle. Through honest conversations with executives, leaders, and culture-shapers, we dive into what works (and what doesn’t), share behind-the-scenes stories of successful transformations, and uncover practical strategies in leadership, communication, and organizational health. #elementsofculture #corporate #workculture #leadership