How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer скачать в хорошем качестве

How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer

#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands think about relevance, creativity, and differentiation in a noisy digital world. Dave and Mark cover: Why playing it safe is the biggest threat to B2B marketers in the AI era How to create marketing that actually connects by disrupting the story, the channel, or the storyteller Real examples of B2B brands ditching “best practices” and standing out with emotional, human-first marketing You’ll come away with a fresh perspective on how to stay relevant, creative, and impactful, especially as AI becomes a bigger part of your marketing stack. Timestamps (00:00) – Intro (03:34) – Why most marketing is boring (08:04) – The danger of “best practices” (12:04) – Why AI is amplifying bad marketing (15:34) – The rise of raw, lo-fi, human content (18:34) – What AI can’t replicate: shared experiences (22:04) – Fear, risk, and the big brand trap (25:34) – Using AI to enhance, not replace, creativity (29:34) – The real framework behind Audacious (32:34) – B2B examples that break the mold (38:04) – Why now is the time to stand out (42:34) – Making bold marketing happen inside your org (47:04) – Liquid Death, Nutter Butter, and brand disruption (51:34) – B2B doesn’t mean boring (55:34) – The one question every marketer should ask Send guest pitches and ideas to hi@exitfive.com Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter Check out the Exit Five job board: https://jobs.exitfive.com/ Become an Exit Five member: https://community.exitfive.com/checko... *** Today’s episode is brought to you by Zuddl. We’re halfway through 2025, and one thing’s clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone’s leaning in. Events are a core part of our playbook this year at Exit Five. So far, we’ve hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we’re deep in the weeds planning our Drive conference coming back to Vermont this September. Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops. On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that’s how we’ve been able to keep the momentum going with 12+ events already this year, with plenty more to come. If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. *** Head over to zuddl.com/exitfive to learn more. What is The Exit Five CMO Podcast (Hosted by Dave Gerhardt)? Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.