Unlocking the Cumulative Advantage with Author Mark Schaefer скачать в хорошем качестве

Unlocking the Cumulative Advantage with Author Mark Schaefer

In 2021, Farotech CEO sat down with Mark Schaefer of Schaefer Marketing Solutions, to walk through his new book The Cumulative Advantage. Together they discuss the impact of the content shock and how to unleash unstoppable momentum. Mark Schaefer's Books: Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds https://www.amazon.com/Cumulative-Adv... The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business https://www.amazon.com/The-Content-Co... Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age https://www.amazon.com/Known-Mark-W-S... Marketing Rebellion: The Most Human Company Wins https://www.amazon.com/Marketing-Rebe... The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time. https://www.amazon.com/The-Tao-of-Twi... Chapters: 0:00 Introduction 1:57 The Story behind Mark's Marketing Carreer 5:16 The Content Shock Revisited 10:13 The Matthew Effect & SEO 13:35 Content Overload 16:42 Andy Crestodina, Steve Rayson, link-worthy content 20:33 Leverage your SMEs 21:48 The Cumulative Advantage 24:31 What if you don't have luck? 28:59 Building Momentum for Life 31:47 The Power of Unstoppable Momentum 34:33 Momentum Sparks & Tim Ferriss 38:47 Finding the Seam 43:07 How to get a hold of Mark 44:27 Opportunity