Knoxville Entrepreneur Center presents: Mark Schaefer, “Belonging to the Brand" скачать в хорошем качестве

Knoxville Entrepreneur Center presents: Mark Schaefer, “Belonging to the Brand"

Why is community is the Last Great Marketing Strategy? Knoxville Tennessee’s own world-renowned brand/marketing expert and #MadeforKnoxville entrepreneur, Mark Schaefer is here to share his big ideas with the world as we celebrate the launch of “Belonging to the Brand”, his tenth award-winning book. This lively conversation and Q&A is presented by Knoxville Entrepreneur Center, and by moderated by strategist and host of the Big Ideas Welcome podcast, Chris McAdoo. About “Belonging to the Brand” (available on Amazon now!) • Futurist Mark Schaefer explains how three global megatrends are colliding to make community the next significant marketing priority. • The best-selling author of KNOWN and Marketing Rebellion tells us how companies overlook the massive marketing potential of community and why this is the only strategy our customers will actually embrace. • Filled with inspiring ideas and captivating case studies, Belonging to the Brand is an indispensable and practical guide for every company that believes its marketing can be something more than interrupting customers. About Knoxville Entrepreneur Center: “KEC” is a non-profiit business accelerator located in the heart of downtown Knoxville, TN, dedicated to changing lives through entrepreneurship. Visit knoxec.com or follow KEC on social media to learn more.