How Marketers Stay Relevant in an AI World – Mark Schaefer on Boldness, Trust & Community скачать в хорошем качестве

How Marketers Stay Relevant in an AI World – Mark Schaefer on Boldness, Trust & Community

AI can do your job, unless your job is deeply human. Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage. Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. It’s about finding your edge as a human. Grab a copy of Audacious by Mark Schaefer here: https://amzn.to/44zPOpO Conversation points: Why “competence” is the most dangerous place to be The 3 ways to disrupt your marketing story (without a huge budget) How to create content that feels like art—not just output Why word-of-mouth is your most overlooked growth strategy What “collective effervescence” means—and how it builds community How boldness, personal brand, and belonging keep marketers irreplaceable 00:00 - The Power of Word-of-Mouth & Why It's Overlooked 00:32 - Why "Boring" Marketing is the Default 01:33 - Overcoming Fear & Pushing the Limits in Marketing 03:35 - Disruptive Marketing: Standing Out with Small Budgets 05:12 - Case Studies: Telling Stories in New Places 06:26 - Disrupting the Narrative & Breaking Marketing Taboos 07:15 - The Decline of Trust in Brands & The Rise of Word-of-Mouth 10:32 - Creating Shared Experiences & Collective Effervescence 13:31 - The Loss of Shared Culture & Music as a Metaphor 15:39 - How AI is Shaping Content Bubbles (and Business Opportunity) 18:04 - Human Connection, Art, and Content in an AI World 22:39 - Community, Personal Branding, and Belonging 28:43 - Measuring Audacious Marketing & Creating Impact 33:13 - Wrap Up: Key Takeaways, Mark’s Books, and Where to Connect A. Lee Judge is the host of The Business of Marketing podcast. Please follow the podcast on your favorite podcast listening platform. View other episodes at: https://contentmonsta.com/podcast/ Follow the Business of Marketing podcast: Apple Podcasts – https://itunes.apple.com/us/podcast/t... Spotify – https://open.spotify.com/show/4znGZ7U... Work with Content Monsta: https://contentmonsta.com/?utm_source... Book by A. Lee Judge "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine": https://aleejudge.com/cash/ Favorite Tools and Platforms Opus Clips - Create video shorts https://www.opus.pro/?via=02c87f Riverside.fm - Best remote podcast platform https://riverside.fm/?via=contentmonsta Transistor.fm - Fav for podcast hosting https://transistor.fm/?via=contentmonsta Amazon - all my chosen gear https://www.amazon.com/shop/aleejudge Castmagic - Intelligent Video to text content https://get.castmagic.io/epmkgdo2ceyy Kartra - Community and Course platform https://contentmonsta.krtra.com/t/t7v... Gear that I Use: https://a.co/di7pZZ7 These are affiliate links which means if you buy something I may receive a small commission, however, I only mention products or services that I use, own, or trust. #ALeeJudge #ContentMarketing #MarkSchaefer #AI #artificialintelligence #marketing #brand #branding #marketingstrategy #personalbrand #wordofmouthmarketing