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Lean Selling: Discover, Develop and Validate Your Sales Process 11 лет назад


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Lean Selling: Discover, Develop and Validate Your Sales Process

This is a workshop proposal for the Lean Startup Conference 2013. The video provides an overview of the workshop content and activities participants will complete. Starting with an MVP, the workshop details the experiments and metrics that companies should consider in their progression Customer Creation to Company Building. The workshop includes activities in current sales process analysis, identifying "Buyer Types," developing Value Statements for each Buyer Type, prospecting strategies, ideas for organizing a sales force, and finding signals during the sales process that may indicate that a company is not yet ready to scale its sales process.

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