Revenue-Driven Customer Success: Insights from Dassault Systèmes | CMO Chats by The Ortus Club скачать в хорошем качестве

Revenue-Driven Customer Success: Insights from Dassault Systèmes | CMO Chats by The Ortus Club

Join Nitika Das, Head of Marketing at Dassault Systèmes India, as she discusses positioning marketing as a strategic enabler for India’s growth momentum. This interview explores her journey from sales to leadership, the power of authentic leadership, and why the modern CMO must act as a revenue-driven orchestrator. Nitika highlights the importance of transitioning from short-term campaigns to long-term meaningful programs that create real business value. Key takeaways include leveraging AI and data for deeper customer insights, prioritizing brand building to cut through B2B noise, and fostering mentorship to empower the next generation of leaders. 00:05 - Introductions 00:40 - Aligning with India's Growth Momentum 01:38 - Career Background 02:45 - The Impact of Mentorship 04:56 - Women in Leadership Roles 07:11 - Enabling Customer Success 09:02 - Dealing with Attention Deficit Among Customers and Prospects 10:37 - Utilising Data and Customer Insights 11:42 - Marketer as Orchestrator 12:31 - Authenticity and Creativity 14:55 - Driving Real Customer Value Click the links below to inquire about our services: Roundtables - https://www.ortusclub.com/roundtables/ Masterclasses - https://www.ortusclub.com/masterclass... Virtual Events - https://www.ortusclub.com/virtual-eve... Large-Scale Events and Summits - https://www.ortusclub.com/summits-and... Partner Events - https://www.ortusclub.com/partner-eve... The Ortus Club hosts 2,500+ executive knowledge-sharing events across 40+ countries. Learn more at ortusclub.com #cmointerview #executiveroundtable #b2bevents #customersuccess #software #ortusclub #cmochats #executivenetworking #knowledgesharing #dassaultsystèmes #director #headofmarketing