The New Narrowcasters Building and Growing Niche OTT Services and FAST Channels скачать в хорошем качестве

The New Narrowcasters Building and Growing Niche OTT Services and FAST Channels

Are the riches really in the niches? Do pinpointing and superserving a narrowly defined audience create a winning strategy in an overcrowded M&E ecosystem? And with the long-predicted Great Rebundling not yet off the table, is identifying aggregation partners as important to niche offering success as great content and knowing and nailing your target demo? Perhaps the path to niche service success is a narrow one, but this panel of innovators offers proven strategies to help you sidestep suspect get-niche-quick schemes. Moderator: Evan Shapiro, CEO, ESHAP Speakers: Evan Bregman, General Manager, Streaming, Tastemade Philippe Guelton, CRO, Chicken Soup for the Soul Entertainment Chris Knight, President & CEO, Gusto Worldwide Media Cameron Saless, Chief Business Officer, Trusted Media Brands Marion Ranchet, Founder & Managing Director, The Local Act Consultancy