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Relying on familiar buyers might seem easy, but it can limit your options and the value of your business. In today's episode of 'The Ins and Outs of Selling a Business,' together with our guest Peter Lehrman of Axial, we cover why sellers should explore the full market, what risks come with sticking to known buyers, and how to position your business for the best deal. Learn more about making informed decisions for a successful sale. #mergersandacquisitions #investmentbanking #sellyourbusiness #podcast Contact Keith: Osage Advisors, LLC osageadvisors.com kdee@osageadvisors.com 860-767-3273 Guest: Peter Lehrman, CEO & Founder of Axial / plehrman https://www.axial.net/ CHAPTERS 00:00 What is the Groundwork for a Good Deal Foundation? 03:47 What is the Founding Origin Story of Axial? 07:12 What is the Importance of Exploring the Market? 11:46 How Do You Identify Serious Buyers? 17:18 What Makes an Ideal Buyer for Your Business? 23:46 How Do You Capture a Buyer's Attention? ✦︎ Subscribe to our YouTube channel! / @insandoutsofsellingabusiness 🎤 Listen to the Podcast https://osageadvisors.com/podcasts/ https://theinsandoutsofsellingabusine... Keith is President of Osage Advisors, with more than 30 years of experience advising business owners and families of midsize companies and helping them maximize value through M&A and capital transactions. Over the course of his career, Keith was a partner of a CPA firm and ran several privately held businesses.