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Five Questions Over Coffee with Mitchell Levy

Welcome to another energizing episode of Five Questions Over Coffee—the show where big ideas are discussed over a cup of coffee (or, in this case, a well-timed Guinness!). In this episode, host Stuart Webb sits down with global credibility expert, executive coach, and author Mitchell Levy. If you’re a business owner, founder, or leader struggling to break through the noise and achieve true clarity and credibility, this conversation is packed with actionable wisdom you won’t want to miss. 🎯 Episode Summary Mitchell Levy brings a fresh lens to credibility, leadership, and business growth. Drawing from his experience as part of the esteemed Marshall Goldsmith 100 coaches and his extensive work with founders and fast-growing CEOs, Mitchell shares his proven process for helping leaders and business owners find their “North Star”—what he calls the "CPOP" (Customer Point of Possibilities). You’ll hear how Mitchell helps leaders define their true audience and core offering—in less than 10 words!—and why this clarity is the key to scaling your impact, cutting through LinkedIn noise, and avoiding generic “marketing cookie-cutter” strategies. Stuart volunteers as the “client” in a live clarity exercise, showing just how quickly Mitchell’s process delivers focus and alignment. The conversation then dives into practical strategies for escaping slimy LinkedIn sales tactics, the importance of clarity in scaling products or services, and why most people know what they need to do but struggle with the chaos surrounding business decisions. The episode wraps with Mitchell’s journey: how years of modeling systems, interviewing 500 thought leaders, and understanding what people need (vs. what they want) shaped his approach—and why he believes unlocking clarity is the biggest gift any leader can give themselves. ⏰ Timestamps Overview 00:00 – Introduction & Coffee Cheers 01:06 – Meet Mitchell Levy, Executive Coach & Credibility Expert 01:25 – Defining Mitchell’s Two Core Audiences: Fast-Growing CEOs & Business Owners on LinkedIn 03:00 – How Mitchell Helps Business Owners Escape Slimy LinkedIn Sales Tactics 04:17 – The Problem with Marketing “Cookie Cutter” Approaches & The Need for Clarity 05:23 – The Role of the CPOP (Customer Point of Possibilities) & The North Star 07:24 – How Clarity Applies to Both Executives and Founders on LinkedIn 09:38 – Mitchell’s Process: The Superpower of Clarity & Live CPOP Exercise 12:30 – The Formula: Who Do You Serve & What’s Their Pain/Pleasure Point 13:10 – Stuart’s CPOP Discovery Process (Live Example) 15:16 – Real Client Stories: Turning Services into Scalable Products 18:26 – CPOP in Practice: “Founders Needing a Path to Scale” 22:12 – How to Deliver Your CPOP & Ditch the Elevator Pitch 24:15 – Takeaways: It’s About Alignment, Not Memorization 26:07 – Mitchell’s Background & The Evolution Toward Clarity Coaching 28:49 – Being Credible Means Being Always Coachable 29:13 – Sell What They Want, Deliver What They Need 30:12 – Invitation: Monthly Clarity Sessions & Partnership Offers 33:35 – Why Most People Miss Out on True Clarity 34:56 – Clarity Transformed a Client’s Life: Success Story 36:05 – Outro & How to Subscribe for More Wisdom 📚 Resources & Links Get Free Resources from Mitchell Levy: www.systemise.me/free-stuff Subscribe to the Five Questions Over Coffee Vault: Go to www.systemise.me/subscribe to join Stuart’s newsletter and receive updates whenever a new episode drops. Connect with Mitchell Levy or Stuart Webb on LinkedIn: Jump into the comments on LinkedIn if you have questions—Mitchell and Stuart will personally respond! ⭐ Key Takeaways Clarity is the new superpower: Whether you’re a solopreneur or the CEO of a large company, your ability to define WHO you serve and WHAT problem you solve (in under 10 words!) is the difference between standing out or getting lost. The power of CPOP: Your Customer Point of Possibilities is your North Star and compass—use it to guide all business decisions. Forget marketing jargon: Ditch memorized elevator pitches. Speak from alignment, not scripts. Community matters: Don’t struggle in isolation. Use the free resources, attend the clarity session, and connect in the comments to keep building your credibility and clarity. If this episode leaves you inspired, please leave a like, drop your questions in the comments, and don’t forget to grab your free resources: www.systemise.me/free-stuff Subscribe for more conversations that spark breakthrough thinking—over coffee, every week! #Credibility #ExecutiveCoaching #Clarity #Leadership #BusinessGrowth #LinkedIn #CPOP #StuartWebb #MitchellLevy #FiveQuestionsOverCoffee