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When you buy an iPhone, who is actually responsible for the carbon emissions - you, or Apple? This video dives into the confusing world of carbon accounting to explore one of the biggest debates in climate change: are consumers or corporations responsible for emissions? We break down: • The difference between Scope 1, Scope 2 and Scope 3 emissions • Why electricity emissions still count as your responsibility • How products like phones, clothes and food create shared carbon responsibility • Why the famous claim that “100 companies cause 71% of emissions” is misleading • And why carbon footprint labels don’t always change behaviour Using the iPhone as a case study, we look at how demand, supply chains, and corporate control all interact, and why responsibility for climate change can’t be pinned on just one side. The key takeaway? • Individuals influence demand. • Companies control supply. • Governments set the rules. Only when all three take responsibility together can we meaningfully reduce global carbon emissions. If you’ve ever wondered: • “Is my carbon footprint really my fault?” • “Do big companies just pass the blame to consumers?” • “What do Scope 3 emissions actually mean?” …then this video will give you a clear, balanced framework to think about it. 00:00 Introduction 00:51 Scope 1 emissions 01:36 Scope 2 emissions 03:14 The iphone problem 04:56 Scope 3 emissions 07:12 Individuals vs corporations 08:37 Product emissions 09:48 Summing up I’m Dr Chris Jardine, and I’ve been teaching an MSc course on energy and climate change at Oxford University for the past 25 years. Now I’m on a mission to bring this topic to a wider audience as a series of bite-sized Youtube videos. You can find the full series in this playlist: • Energy 101