Complete Guide to Fuzzy Matching - Methods, Limitations & SEO Use cases скачать в хорошем качестве

Complete Guide to Fuzzy Matching - Methods, Limitations & SEO Use cases

✨Quick guide on fuzzy matching for SEOs with a no-code Google Sheets Template ✨ Hopefully, this guide will demystify fuzzy matching and string matching and give you some inspiration on how and when to use it in your SEO work. Includes discussions on the methods, limitations, and use cases for fuzzy matching. 🔥 The video is accompanied by an in-depth guide of fuzzy matching, which also includes a Google Sheets template for the work showcased: https://lazarinastoy.com/ultimate-gui... 🔥 We’ll talk about: 00:00:00 What we'll cover 00:00:50 Sponsored by Ahrefs 00:01:30 What is string matching? 00:04:50 What are the different methods in string matching and what do they do? 00:05:00 Exact string matching (pattern matching) - Method, Benefits, Limitations 00:06:20 Distance-based string matching (Levenstein) - Method, Benefits, Limitations 00:08:23 Phonetic string matching - Method, Benefits, Limitations 00:09:36 N-gram string matching - Method, Benefits, Limitations 00:12:50 TF-IDF string matching - Method, Benefits, Limitations 00:13:40 - Summary of limitations of string matching ML models 00:14:34 - What are some commonly used string matching libraries (Fuzzywuzzy, PolyFuzz, and Fuzzy Pandas) 00:17:25 - What can fuzzy matching be used for in the context of SEO work? 00:17:36 - Finding Similarity Between Two Strings – Keywords, URLs, Titles 00:19:50 - Fuzzy Matching for Internal Link Opportunities Identification 00:20:25 - Warnings on using fuzzy matching Internal link Identification 00:22:35 - Demo on Fuzzy Match Internal linking in Google Sheets 00:24:55 - Performing Competitor Analysis of URL and Title Differences, identifying Keyword Use Opportunities 00:25:53 - Fuzzy Matching for Redirect Mapping & Content Plagiarism Identification 00:26:50 - Redirect mapping using fuzzy matching in Google Sheets 00:27:40 - Match 404s to existing content and generate a redirect list 00:29:00 Fuzzy Matching for Keyword Clustering – not recommended 00:30:54 - Final Thoughts and Additional Resources Thanks to these wonderful creators for their amazing animations: https://www.raywenderlich.com/541-swi... https://commons.wikimedia.org/w/index... https://www.codecademy.com/courses/na... Follow me ➡️ Twitter:   / lazarinastoy   ➡️ LinkedIn:   / lazarinastoy