Irene de la Casa Diezma, CEO and Partner of Evercom – ‘You have to dream' скачать в хорошем качестве

Irene de la Casa Diezma, CEO and Partner of Evercom – ‘You have to dream'

Today is International Women’s Day, March 8th. To mark this special day, we want to shine a spotlight on Irene de la Casa Diezma, Partner and CEO of Evercom. A journalist by training and vocation, Irene has built a diverse and impressive career: radio, press, television… In communications, she has led multidisciplinary teams for over ten years, designing strategies for international and local clients across sectors such as tourism, fashion, beauty, technology, and health. In 2014, she joined Evercom as Head of the Consumer Department and today leads the agency as CEO. I had the pleasure of meeting Irene and discussing her career, the challenges of the communications industry, its evolution with AI, and how today’s talents seek more meaning and purpose in the way they communicate. She also shared her vision of the Spanish identity: “Spaniards are people with a lot of soul, and the companies that succeed in Spain are the ones that have soul.” But on this International Women’s Day, I especially want to highlight the lessons Irene leaves us and how her example can inspire others. "I have three babies: my two daughters and Evercom," she told me. In our podcast, we talk about equity, balance, and how women can combine career and motherhood. Irene shows us how to “make the path easier” for those who come after, helping them grow professionally without ever giving up their life as a woman or as a mother. This drive must come from companies, society, but above all, from ourselves. Her journey is a powerful reminder: inspiration comes from courage, passion, and paving the way for others. A truly inspiring person, both personally and professionally.