Stopping Email Fraud at the Source with DMARC | Cybersecurity Podcast | Scaling Cyber S01E08 скачать в хорошем качестве

Stopping Email Fraud at the Source with DMARC | Cybersecurity Podcast | Scaling Cyber S01E08

What if one of the most overlooked problems in cybersecurity — email impersonation — was also one of the biggest growth opportunities? In this episode of Scaling Cyber, Ignacio Sbampato sits down with Sacha Matulovich, Co-Founder & Chief Strategy Officer of Sendmarc, to unpack how a company born in South Africa became a global leader in DMARC and email domain protection, operating across 40+ countries and partnering with some of the biggest names in cybersecurity. This is a candid, behind-the-scenes conversation about scaling from outside the traditional cyber hubs, building distribution the hard way, and turning a highly technical compliance problem into a repeatable go-to-market engine. Hosted by Ignacio Sbampato, former Chief Business Officer at ESET and founder of BridgerWise, this episode explores: ▶️ What Sendmarc really does, and why email impersonation is still massively underestimated ▶️ How DMARC went from “dirty dishes” to a board-level priority ▶️ Building a global cybersecurity company from South Africa ▶️ Why Sendmarc chose partners and distribution over a massive direct sales force ▶️ Hard-earned lessons on MSPs, distributors, and why not all channels are created equal ▶️ How OEM partnerships (including Sophos) really happen ▶️ Turning public DNS data into a powerful GTM advantage ▶️ Why getting out of your comfort zone — physically and mentally — is non-negotiable for growth If you’re a cyber founder, operator, investor, or channel partner, this episode is a masterclass in distribution-led growth, global execution, and building credibility without Silicon Valley shortcuts. 🔗 More about Sacha & Sendmarc Follow Sacha on LinkedIn   / sacha-matulovich   Learn more about Sendmarc https://www.sendmarc.com 🔗 Remember you can subscribe to Scaling Cyber in the following platforms: ✍ Substack: https://scalingcyber.substack.com/ 🔊 Spotify: https://open.spotify.com/show/6ya2wXn... 🍏 Apple: https://podcasts.apple.com/us/podcast... ▶️ Youtube:    / @scalingcyberpodcast   —--------------- Get in touch with us! https://scalingcyber.bridgerwise.com Follow Ignacio for more updates on Scaling Cyber & unique perspectives on Cyber Security:   / ignaciosbampato