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Why does scrolling feel like a trap, and why do our phones seem to know exactly what will pull us in? We break down how social media design and algorithms shape what we notice, how we see ourselves, and why so many of us feel more lonely, distracted, and hooked on our phones than ever before. If you’re curious about infinite scroll, digital identity, or how platforms are engineered to keep you online, this episode opens the black box. #SocialMediaAlgorithms #AttentionEconomy CHAPTERS: 00:00 Intro 01:06 Part 1: Not Neutral 02:35 Part 2: Medium / Message 03:52 Part 3: Split Screen 05:23 Part 4: The “Like” Button 07:39 Part 5: The Feed 09:56 Part 6: The Self 10:59 Conclusion WEDU PBS is West Central Florida’s PBS station. We provide quality multimedia content and community outreach to educate, explore, and engage our audience. Subscribe to our newsletters: https://www.wedu.org/events-community... Follow WEDU PBS on Instagram: / wedupbs Follow WEDU PBS on Facebook: / wedupublicmedia Follow WEDU PBS on X: http://www.x.com/wedupbs Visit our website: https://www.wedu.org We can't do it without you. Support our award-winning public media station by donating today: https://www.pledgecart.org/home?campa... SOURCES: • Office of the U.S. Surgeon General. Our Epidemic of Loneliness and Isolation: The U.S. Surgeon General’s Advisory on the Healing Effects of Social Connection and Community. U.S. Department of Public Health, 2023. • Zadie Smith. “Generation Why?” The New York Review of Books, 25 Nov. 2010, https://www.nybooks.com/articles/2010.... • Jaron Lanier. You Are Not a Gadget. Vintage, 2010. • Nicholas Carr. Superbloom: How Technologies of Connection Tear Us Apart. Norton, 2025. • Jenny Odell. How to Do Nothing: Resisting the Attention Economy. Melville House Publishing, 2019. • Naomi Klein. Doppelganger. Farrar, Straus and Giroux, 2023. • Bayer et al. “Social Media Elements, Ecologies, and Effects.” Annual Review of Psychology, vol. 71, 2020, pp. 471-497, https://doi.org/10.1146/annurev-psych.... • Shannon Mann. “13 Reasons to Keep Making Art Even If No One Gives a Shit.” Substack, 24 June 2025, https://thebeautifullosers.substack.c... • Walter Benjamin, “The Work of Art in the Age of Mechanical Reproduction.” Illuminations, edited by Hannah Arendt. Translated by Harry Zohn. Schocken Books, 1969. (original essay pub 1935) • Jia Tolentino, “The I in the Internet.” Trick Mirror. Random House, 2019. • Chris Hayes, The Sirens’ Call: How Attention Became the World’s Most Endangered Resource. Penguin Press, 2025. • Johann Hari. Stolen Focus: Why You Can’t Pay Attention. Crown, 2022. • Derek Thompson. “The Anti-Social Century.” The Atlantic, 8 Jan 2025. • Megan Garber. “We’ve Lost the Plot.” The Atlantic, 30 January 2023, https://www.theatlantic.com/magazine/....