The Network Model of Internationalization: Building Global Relationships for Success скачать в хорошем качестве

The Network Model of Internationalization: Building Global Relationships for Success

In this video, we explore the Network Model of Internationalization, which emphasizes the importance of establishing, maintaining, and developing relationships with key players in foreign markets. Unlike traditional linear approaches, the network model focuses on how firms interact with suppliers, customers, and competitors to navigate international expansion. Learn how companies like Unilever and smaller startups use their networks to grow globally, the challenges of maintaining relationships, and the role of innovation for network outsiders. #NetworkModel #InternationalBusiness #GlobalExpansion #BusinessRelationships #ForeignMarkets #GlobalStrategy #Internationalization #BusinessGrowth #SupplyChain #BusinessInnovation I hope the video takes you beyond the definition & helps to make the learning process a little more tangible. Please subscribe & feel free to share. –––––––––––––––––––––––––––––––––––––––––––––––––– Video Content 0:00 - Introduction to the Network Model of Internationalization 0:20 - Establishing, Maintaining, and Developing Relationships 0:45 - Strategy 1: International Extension 1:03 - Strategy 2: International Penetration 1:20 - Strategy 3: International Integration 1:45 - Examples: Early Starter, Lonely International, Late Starter 2:30 - Example: Unilever's Global Network 2:52 - Challenges of the Network Model: Complexity and Resource Intensity 3:30 - Innovation for Network Outsiders: Structural Holes 4:05 - Conclusion: Flexibility and Long-Term Global Success “Success in global markets is built on the strength of your relationships.” – Unknown –––––––––––––––––––––––––––––––––––––––––––––––––– School of Learning Arnav Dutta   / arnav-dutta-a2020a44      / @schooloflearning