Why Relevant Ads Perform Just as Well as Organic Listings | Gareth Menton, Carwow скачать в хорошем качестве

Why Relevant Ads Perform Just as Well as Organic Listings | Gareth Menton, Carwow

The ad load debate is one of the most persistent challenges in retail media. Too many ads risk hurting user experience. Too few and you leave revenue on the table. In this episode, we sit down with Gareth Menton, Head of Retail Media Product at Carwow, who previously launched the retail media business at Just Eat. Gareth shares how he uses data—not opinions—to win internal buy-in for retail media and prove that relevant ads don't hurt the user experience. What we cover: • Why relevant ads perform just as well as organic listings • How Gareth solved the ad load debate internally using click-through rate data • The differences between launching retail media in food delivery vs. automotive • How brands and dealerships measure success differently on Carwow's platform • Why first-party data quality is the foundation of effective retail media • The future of off-site advertising and following users across the web Whether you're building, scaling, or buying retail media, this conversation offers practical insights on balancing monetization with user experience. Guest: Gareth Menton, Head of Retail Media Product at Carwow Host: James Avery, CEO & Founder at Kevel