Behaviour Science: A New Outlook For Product Development | Tania Ramos, OutSystems скачать в хорошем качестве

Behaviour Science: A New Outlook For Product Development | Tania Ramos, OutSystems

This presentation talks about how behavioural sciences can impact product vision and strategy. What if a banking app helped us not only to check our balances and make transfers but also to manage our debts more efficiently? What if communication apps allowed us to focus our attention and increase productivity, so we could finally end our day’s work with a sense of accomplishment? And what if team collaboration platforms could help avoid group thinking bias so that teams could make better decisions that aren’t dominated by the “loudest voices”? Tania points out the benefits of adopting a deeply human-centred perspective in product development, in which we consider the cognitive principles and biases that guide people’s behaviours and decisions. Such an approach can uncover new routes for innovative products that will help people have a better quality of life and, ultimately, contribute to a healthier and more sustainable society. 00:00:00 - Intro 00:03:00 - Overview 00:05:00 - Why is Behavioral Science important for business? 00:08:00 - The endowment effect 00:12:00 - Human rationality is bounded 00:13:00 - Two systems of thinking 00:15:00 - Tools for behavioural changes 00:17:00 - Gap intention-behavior 00:19:00 - How can Behavioral Science impact product development? 00:20:00 - The EAST Framework 00:22:00 - The COM-B model 00:24:00 - Biases in Financial decisions 00:25:00 - Common biases in financial decision making 00:27:00 - What if a communication platform improved group decision making? 00:37:00 - Summing up (final remarks) 00:39:00 - Q&A This talk was part of Interact Global, an event organised by Nomensa Find out more about the work we do: UX Research: https://www.nomensa.com/ux-services/r... UX Design: https://www.nomensa.com/ux-services/d... UX Strategy: https://www.nomensa.com/ux-services/s... Social Media Strategy: https://www.nomensa.com/ux-services/s... Accessibility: https://www.nomensa.com/ux-services/a... Web Development: https://www.nomensa.com/ux-services/w... Read about our thoughts, ideas and solutions: https://www.nomensa.com/blog/ Become part of our team: https://www.nomensa.com/ux-careers/