The Art and Science of Asking Questions | Dan Brown, EightShapes скачать в хорошем качестве

The Art and Science of Asking Questions | Dan Brown, EightShapes

Everybody does it. Information architects do it. UX designers do it. Product managers do it. Even content strategists do it. They all ask questions. It’s part of the work. You’re asking users about how they accomplish tasks. You’re asking clients about business needs. You’re asking developers about technical constraints. Not a day – or hour! – goes by without you asking someone a question. To paraphrase Erika Hall, the question is the most important tool in our toolbox. Have you ever thought about how you ask a question? We use them all the time, and yet we don’t have much guidance on how to form them, how to tinker with them, or even how to critique them. In this talk, Dan will draw on decades of experience to reflect on the questions we use day-in and day-out to get input from users, gather domain knowledge, solicit feedback from colleagues, and run brainstorming sessions. Our questions have a purpose — the type of information they will bring into focus. They have an intent — a desired effect on the relationship between asker and answerer. And they may be tweaked and adjusted — the framing of the question itself to meet both purpose and intent. By the end, you’ll have a greater appreciation for the question, the most important tool in our toolbox. 00:00:00 - Intro 00:03:08 – What do designers want? 00:05:05 – Importance of asking questions 00:05:43 – Discovery process (The discovery activities model) 00:07:20 – Gather (gathering research) 00:08:02 – Process (placing into meaningful context) 00:08:33 – Explore (Generating wide -ranging concepts) 00:09:30 – Focus (Zeroing in on an approach) 00:10:24 – Using the questions as a tool 00:12:58 – Purpose, configuration, and intention of a question 00:14:05 – How to ask better questions 00:15:52 – Questions Purpose 00:20:35 – Audience participation 00:23:27 – Questions intention 00:29:07 – Question composition (configuration) 00:32:37 – Parameters of a question 00:33:40 – Scope 00:34:54 – Examples 00:35:58 – Context 00:36:36 – Perspective 00:37:42 – Summarising (Bringing each stage and process together) 00:40:46 – Conclusion, cultivating a questioning mindset 00:42:47 – Attitudes of a questioning mindset (Curiosity, Compassion, Humility and Awareness). 00:47:39 - Q&A This talk was part of Interact Global, an event organised by Nomensa Find out more about the work we do: UX Research: https://www.nomensa.com/ux-services/r... UX Design: https://www.nomensa.com/ux-services/d... UX Strategy: https://www.nomensa.com/ux-services/s... Social Media Strategy: https://www.nomensa.com/ux-services/s... Accessibility: https://www.nomensa.com/ux-services/a... Web Development: https://www.nomensa.com/ux-services/w... Read about our thoughts, ideas and solutions: https://www.nomensa.com/blog/ Become part of our team: https://www.nomensa.com/ux-careers/