What Are We Really Selling at a Salon? скачать в хорошем качестве

What Are We Really Selling at a Salon?

You’re not really selling shampoo! John Paul Mitchell Systems have good products. No, ‘they’re better than that, they’re great products’! But there’s a problem, ‘The professional beauty market is flooded with great products’. And today, as consumers we are spoilt for choice, so whilst the great product is a great start, it’s really just the beginning. As consumers we live in a world of over supply. Whether it’s cars, airlines, hotels, clothing, coffee shops or hair product, we are spoilt for choice! Quiet simply, “As consumers we can get the product [whatever it is] elsewhere”, and sometimes at a lower price and quicker and more conveniently! So what is it that we are really selling? ‘People!’ I love the expression, ‘People buy people first!’ Because that’s the perfect expression of what is happening. If I can get ‘the product’ elsewhere, then it’s not just about the product, it’s the ‘Relationship’ around the product and the ‘Experience’ you have in dealing with the company and the person that’s selling it that becomes your point of difference. That’s what we are really selling, ‘people, and the relationships and the experience' that you have with the people and the company that you are dealing with. “The relationship” part is all about your ability to connect with people, the level of empathy that you can create with people, your communication skills, the energy or passion that you have for what you doing Relationships are about having integrity, genuinely caring for people, sincerity, discretion, attention to detail, courtesy, intelligence, charm, and flexibility… Relationships are about your ability to build trust and rapport. That’s what you are selling! And all that is every bit as important in determining our business success as doing a perfect graduation in a haircut or a an amazing colour job. So after the product and the relationships the third component is the “The Experience”. The Experience is how you do business. The processes involved in how you and the others on your team interact with clients and those that come into contact with your business, so that there is a consistent brand experience. __________ 🎙LISTEN, LEARN, & GROW BY CHECKING OUT OUR PODCAST The Grow My Salon Business podcast with Antony Whitaker is the best place online to listen to insightful conversations with hairdressing industry thought leaders. Listen in as they share up-to-date, provocative, and inspiring ideas to help you grow your salon business. If you are ready to be challenged, get inspired, and make the next step to growing your salon business, it’s time to click the link below. Listen to the latest conversation here: https://growmysalonbusiness.com/podcast/ __________ → FREE 3-Part Salon Growth Training: https://growmysalonbusiness.com/3-par... → GROW Series Books (available in paperback) https://growmysalonbusiness.com/books/ __________ The best way to keep up with Grow My Salon Business online? https://growmysalonbusiness.com/   / growmysalonbusiness