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Keywords Joseph Rowntree Foundation, poverty, community support, social justice, economic hardship, UK, social change, storytelling, policy advocacy, local services, ethical storytelling, film production, collaboration, engagement, policy integration, social change, community empowerment, JRF, documentary filmmaking, audience representation. Summary In this talk, SDG.VISION’s Pierre Jones speaks with Rachel Casey and Ryan Heeley from the Joseph Rowntree Foundation about the organization's mission to combat poverty and promote social justice in the UK. They explore the current state of poverty in the UK, the role of community support, and the need for government action to address systemic causes. The discussion underscores the importance of long-term solutions and ethical storytelling in empowering communities and driving meaningful change. The conversation with Rachel and Ryan also delves into ethical storytelling in film production, emphasizing the significance of prioritizing contributors, fostering collaboration, and maintaining authenticity. Ryan and Rachel share their experiences with the Joseph Rowntree Foundation, highlighting how they engage with communities to create impactful narratives that reflect real-life struggles that inspire action and change. They also discuss the integration of policy insights into filmmaking, demonstrating the power of a collaborative approach in shaping compelling and meaningful stories. The Joseph Rowntree Foundation envisions a just future free from poverty. Poverty in the UK has worsened, leaving millions without essentials. Community organizations play a vital role in addressing hardship, and sustainable, long-term support is crucial for lasting change. Government intervention is necessary to tackle poverty at its roots, as social security rates remain inadequate to meet basic needs. While communities provide essential emergency support, ethical storytelling helps amplify the voices of those affected. Cross-sector collaboration is essential for progress, and the British government is open to new approaches to poverty reduction. Ethical storytelling centres contributors’ voices and experiences, ensuring authentic representation through collaboration and engagement with communities. Empowering individuals through narratives is key, and listening to contributors shapes impactful storytelling. Informed consent is fundamental in ethical filmmaking, and storytelling principles adapt and evolve with each project. Investing time in projects leads to more meaningful outcomes, and integrating policy insights strengthens the storytelling process. Thoughtful storytelling has the power to drive social change, empower communities that create a stronger voice to Government for greater action to leave no one behind. Takeaways: The Joseph Rowntree Foundation aims for a just future free from poverty. Poverty in the UK has deepened, with millions lacking essentials. Community organizations are crucial in tackling hardship. Long-term support is essential for effective change. Government must address root causes of poverty. Social security rates are inadequate for basic needs. Communities can provide vital emergency support. Ethical storytelling amplifies community voices. Collaboration between sectors is necessary for progress. The government is open to new ideas for tackling poverty. Ethical storytelling prioritizes the voices of contributors. Collaboration is key to authentic representation in film. Engagement with communities enhances the storytelling process. Empowerment of individuals is crucial in narratives. Listening to contributors shapes the final output. Informed consent is essential in ethical filmmaking. Principles of storytelling should evolve with each project. Time investment in projects leads to better outcomes. Integrating policy insights enriches the storytelling experience. Storytelling can drive social change and community empowerment. Sound Bites: 7 million households going without the essentials Social security is at its lowest in decades We need long-term funding for communities The door is open for ideas in government We need to work in an integrated way Ethical storytelling principles guide our work Putting the contributors first is fundamental We want to be led by what is real Empowering people is really important There's so much strength and hope in these places Listening to people is crucial The principles are always evolving and improving The investment was worthwhile in the end results Chapters: Introduction to the Joseph Rowntree Foundation Understanding Poverty in the UK The Role of Communities in Tackling Hardship The Importance of Long-Term Support Government's Role in Addressing Root Causes Ethical Storytelling and Community Empowerment Ethical Storytelling in Film Production The Importance of Engagement and Collaboration Integrating Policy and Filmmaking The Power of Storytelling for Social Change