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It’s January 2026. Your revenue was flat in 2025. And you’re about to repeat the exact same strategies that didn’t work. In this video, I break down the five lies packaging owners tell themselves about sales and why those lies are quietly killing growth. THE FIVE LIES “Our reps know our customers. We’re relationship-based.” “We just need better hunters.” “Our market is different. AI won’t work here.” “If buyers want us, they’ll call.” “Marketing doesn’t work in packaging.” THE TRUTH The way buyers find, evaluate, and choose packaging suppliers has fundamentally changed. Most companies are still operating like it’s 2015. This is the start of 2026. It’s a once-in-a-generation opportunity to do something radically different while your competitors keep sleepwalking. The companies that figure this out in the next 6–12 months will dominate their markets. READ THE FULL ARTICLE https://www.linkedin.com/pulse/5-lies... WANT TO TALK? Book a 15-minute call: https://davidmarinac.com/bookyourcall... I’ll show you exactly where you’re invisible and how to fix it. No jargon. Just results. TIMESTAMPS 0:00 The Beginning of 2026 (Why This Matters Now) 1:30 Lie #1: We’re Relationship-Based 3:30 Lie #2: We Need Better Hunters 5:30 Lie #3: AI Won’t Work Here 7:30 Lie #4: If They Want Us, They’ll Call 9:30 Lie #5: Marketing Doesn’t Work in Packaging 11:30 The Hard Truth and the Opportunity 14:00 What to Do Next WHO THIS IS FOR • Packaging plant owners • Manufacturing CEOs • Sales directors • B2B business leaders #PackagingIndustry #ManufacturingSales #SalesStrategy #B2BSales #PackagingManufacturing #SalesLeadership #ManufacturingLeadership #BusinessStrategy #2026Strategy