Product analytics vs. marketing analytics (and why you need both) скачать в хорошем качестве

Product analytics vs. marketing analytics (and why you need both)

To be competitive and successful in today's digital industry, companies need to offer their customers an exceptional experience at every turn. To do so, they must constantly iterate on their products and the campaigns their users interact with. It's easier said than done, and requires collecting the right data and using the right tools to interpret it, to ultimately guide decision making across the business. Hear from the experts from Mixpanel and Human37 as they unpack the difference between two commonly missued, but equally important, toolsets: product analytics and marketing analytics. They break down how the data collected differs, the types of insights you're able to surface with each, and how they complement each other. You'll also hear from Killian Saint cricq, Engineering Manager & Full-Stack Developer at StuDocu, on how they successfully use both tools to build better products and campaigns.