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What This Video Is About This session pulls everything together. Before you watch the full 34-minute process demonstration, we anchor the core principles that drive elite F&I performance. This is your reset. This is your standard. 1. You Have a Duty of Care Remove emotion. Remove ego. Remove frustration. You are responsible for protecting your customers. Not because it feels good. Because it’s your role. Protection is not optional. It’s professional responsibility. 2. Mindset Matters How you walk into a deal determines the outcome. If you: • Fear objections • Resent cash deals • Doubt your value • Feel like you're “selling” You project that energy. Clear your internal dialogue. You are a consultant. There is no sale to be had. 3. Perspective vs Perception Customers see through their lens. Your job is to give them a new lens. Not pressure. Not hype. Clarity. When you shift perspective, decisions become easier. 4. Follow the Process You have a framework. Use it. Even if a customer pulls you off track — you know where to re-enter. The process protects: • Their experience • Your structure • Your consistency • Your results If they don’t follow everything? Use piece work. Take components. Stay structured. 5. Watch the Full Flow Next, you’ll watch a complete 34-minute process from front to back. This is where you see: • The transitions • The tone • The structure • The control • The rhythm It’s one thing to understand the pieces. It’s another to see how they connect. Final Reminder You are not in the car business. You are in the people business. You are not selling. You are guiding. You are not guessing. You are following a system. Mindset + Structure + Execution = Elite Performance. This is how it all comes together.