Jeff Terpstra - How to Close the Door on Losing New Donors скачать в хорошем качестве

Jeff Terpstra - How to Close the Door on Losing New Donors

The conversation explores the challenges of donor retention, mistakes in donor stewardship, crafting authentic messaging, the power of storytelling, creating a vision for change, multi-channel integration, measuring what matters, maintaining personal connections, balancing authenticity and frequency, learning from failure, and disconnecting and recharging. Takeaways Craft authentic and genuine messaging to engage donors effectively. Maintain a balance between authenticity and frequency in donor communications. Chapters 00:00 The Challenge of Donor Retention 06:08 Crafting Authentic Messaging 13:51 Creating a Vision for Change 20:54 Measuring What Matters 27:20 Balancing Authenticity and Frequency 32:35 Disconnecting and Recharging