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One of the biggest misconceptions in music is thinking every song has an immediate expiration date. In this clip, we talk about why volume matters, why songs you wrote years ago can suddenly start generating money, and why you should never write something off just because it didn’t land right away. We cover: • Why 800+ placements usually means thousands of songs written • How older songs can suddenly earn sync and royalty income • Why you shouldn’t throw away “finished” music • Real examples of delayed success (including Lizzo and Britney Spears) • How film and TV placements can keep paying years later • Why international royalties often take years to show up Whether it’s sync, film scoring, or artist cuts, this is a reminder that music careers are built over time, not overnight. 🎧 Full episode available now. • Get Your Music on Netflix, Hulu, BET + More What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Follow on Instagram: / whats_the_key Follow on TikTok: / whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Connect with BodaciousThang: / bodaciousthang