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You want something I want something what do we do …we negotiate, because otherwise the strongest guy just takes the thing and well that can have its consequences. Knowing that you should negotiate is not the issue There are a number of things you should be familiar with, the broad idea being able to DIFFERENTIATE BETWEEN THE TYPES OF APPROACHES THAT CAN BE PURSUED IN COMMERCIAL NEGOTIATION Here are things you need to know about that • General outcomes of negotiation • Collaborative/integrative (win-win) approach to negotiation • Distributive win-lose approaches to negotiations • Pragmatic and principled styles of negotiation • Setting targets and creating a best alternative to a negotiated agreement (BATNA) All of which are things we are going to look at PRACTICE EXERCISE AND VIDEO LESSONS……………………… https://zeritenetwork.com/courses/ MY ONLINE COURSES……………………………………………….. Managing contract risks: https://bit.ly/3IojJnm How to write a business plan and Pitch it: https://bit.ly/3Mg4or5 How to turn an idea into profit: https://bit.ly/3dfE3sI SUPPORT THIS CHANNEL……………………………………………. / zeritenetwork CONNECT ON SOCIAL MEDIA……………………………………… Facebook: / zeritenetwork Instagram: / zeritenetwork Twitter: / zeritenetwork LinkedIn: / mosesmanuel Time Stamp 00:00 Into and overview 1:47 1 understanding objectives and outcomes in negotiation 2:49 Generic type of outcome in negotiations 8:13 2 conflict management style 15:53 The two basic orientations to negotiation 16:52 3 collaborative/integrative (win-win) approach to negotiation 24:04 4 distributive win-lose approaches to negotiations 30:01 5 pragmatic and principled styles of negotiation 32:07 PRINCIPLE 1: separate people from the problem or issue 34:00 PRINCIPLE 2: Focus on Interest, Not positions 36:20 PRINCIPLE 3: invent options for mutual gains 36:41 PRINCIPLE 4: Insist on using objective criteria 37:42 6 SETTING TARGETS AND CREATING A BEST ALTERNATIVE TO A NEGOTIATED AGREEMENT (BATNA) 40:45 7 BATNA: Best alternative to a negotiated agreement #CIPsL4M5 #NegotiationSkills #ZeriteNetwork