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Before you spend a dime on ads, You need to understand how Meta ads actually work so you're not left guessing why you're ads aren't working. In this video I'm breaking down the foundation of paid media strategy for coaches, course creators, and service providers: what the platforms are doing, how to think about budget, and exactly what needs to be in place before you spend anything. We cover: → Boosting posts vs. running actual campaigns (and why it matters) → How to set a realistic ad budget starting at $5/day → The two-stage strategy: lead acquisition → retargeting → What you need set up BEFORE you spend a single dollar on ads → Why the Meta pixel is your best friend This is part 1 of a full paid media series. Step-by-step tutorials on Meta Ads Manager, campaign setup, and reporting are coming — subscribe so you don't miss them. 🔗 Learn more about OBA + get free templates: https://sassandseo.com/membership/?ut... 🔗 Built to Scale membership: https://sassandseo.com/membership/?ut... —————————————————————————— 📌 TIMESTAMPS 00:00 – Let's talk paid advertising 01:20 – Boosting posts on Instagram & Facebook 02:05 – Why followers don't equal revenue 02:57 – Campaigns: driving targeted outcomes 03:30 – The Meta pixel explained 03:53 – Ad budgeting basics 04:33 – Pro tip: only spend what you're okay losing 05:41 – What retargeting actually is 06:02 – The goal of retargeting: drive sales 06:32 – Don't expect immediate ROI 06:42 – Treat paid ads like a science experiment 08:00 – The most important part (prerequisites) 08:14 – Pixel + Google Analytics setup 08:35 – OBA resource link 08:47 – What you need: opt-in, thank you page, email sequence 08:58 – Get people OFF social media onto your list 09:50 – Why reviewing your data is non-negotiable ——————————————————————————