Why Kutch’s Ahir Embroidery is Exploding in Demand: The Art of Upcycling Heritage скачать в хорошем качестве

Why Kutch’s Ahir Embroidery is Exploding in Demand: The Art of Upcycling Heritage

Ahir embroidery is one of India’s most intricate and soulful textile traditions, rooted in the pastoral communities of Kutch, Gujarat. In this video, we meet Nimu Ahir, a skilled artisan who is giving new life to vintage Ahir embroidery by carefully reclaiming, restoring, and recycling old embroidered textiles. Instead of letting heritage fabrics fade away, Nimu transforms them into contemporary garments such as blouses and long blouses, blending tradition with modern aesthetics. She works exclusively with authentic Kala Cotton and Mashru Silk, keeping the process sustainable, ethical, and deeply connected to the land. This is not fast fashion — this is slow fashion, where every stitch carries memory, culture, and craftsmanship. If you care about handmade textiles, sustainable fashion, Indian crafts, slow fashion movements, and artisan stories, this film is for you. 👉 Don’t forget to Like, Share & Subscribe to support traditional artisans and living craft traditions. #AhirEmbroidery #indianembroidery #sustainablefashion #slowfashion #KalaCotton#mashrusilksaree #kutchcraft #handmadetextiles #textileheritage #indiancraftsmanship #ethicalfashion #craftrevival #artisanstories #RecycledTextiles #INDUSPRINTS