Webinar: Smarter localisation for retail - creating multilingual product and marketing content скачать в хорошем качестве

Webinar: Smarter localisation for retail - creating multilingual product and marketing content

How can retail teams scale multilingual content without losing quality, control or brand voice? Retail and eCommerce teams are under pressure to deliver more multilingual content than ever, across product pages, campaigns and customer journeys, often with the same budgets and limited internal resources. In this on-demand webinar, Sophie Howe and Emma Brittain from Comtec share a practical, retailer-focused look at how to scale localisation sensibly by using the right mix of AI, human expertise, and smarter workflows. What this webinar covered: In this 45-minute session, we explored how growing retailers are approaching localisation more strategically as content volumes and markets expand. You’ll see: • Why localisation is about customer experience, not just translation • How content categorisation helps retailers decide where to invest time, budget and human expertise • The different localisation approaches available today -— from more AI-led to fully human-led -— and where each fits • How a tiered localisation model helps balance speed, cost and quality across different content types • Why market importance (core vs newer markets) should influence localisation decisions • How connecting systems like CMS, PIM, or eCommerce platforms reduces friction and rework at scale • The role linguists play in making AI-enabled localisation reliable, brand-safe and sustainable. It’s a practical session based on real retail scenarios — not theory or hype. Watch the full webinar recording. Key takeaways from the webinar: • Localisation is about delivering a strong local digital experience, not just translating words. • Not all content plays the same role - localisation effort should reflect impact, risk and proximity to revenue. • A tiered localisation approach allows retailers to scale content without over- or under-investing. • AI works best when it’s guided by linguistic and cultural expertise, not used in isolation. • Connecting content systems helps retailers move faster while maintaining consistency and control. • Cultural understanding helps teams decide how much to adapt content for each market. Want to apply this to your own localisation setup? If you’re thinking about: • Using AI to scale high-volume product or marketing content • Reducing localisation costs without compromising quality • Taking pressure off local teams and reviewers • Introducing a clearer framework for localisation decision-making • Or exploring integrations to support scale. We can help you assess your current approach and identify where small changes could make a big difference. Contact us today to unlock a sharper, more scalable localisation strategy for your retail team. https://www.comtectranslations.co.uk/...