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President William Ruto has nominated Ida Betty Odinga as Kenya’s Ambassador and Permanent Representative to UNEP — a move that goes far beyond diplomacy. Coming just months after the death of Raila Odinga, this nomination lands at the heart of a divided ODM, an emerging UDA–ODM pre-election pact, and a silent power struggle inside Kenya’s opposition. Is this the end of the anti-Ruto campaign inside ODM? Does it weaken the political standing of Edwin Sifuna, Babu Owino, and Winnie Odinga? And what does it signal for 2027? This is not a feel-good appointment story. It’s a cold, strategic political shift with serious consequences. TIMESTAMPS 00:00 – The appointment that changed ODM politics 01:05 – Ida Odinga’s nomination explained 02:20 – Why UNEP matters politically, not just diplomatically 03:40 – Timing: Raila’s absence and ODM’s power vacuum 05:05 – Ruto’s quiet strategy with ODM elites 06:30 – Is the anti-Ruto wing collapsing? 07:55 – What this means for Sifuna, Babu Owino, and Winnie 09:10 – The road to 2027: pact or political surrender? Maisha TV Kenya — Your Essential News Hub for Kenya, East Africa, and Beyond** Maisha TV Kenya stands out as the KUZA Awards’ Fastest-Growing TV Station of 2022, delivering a compelling mix of breaking news, current affairs, and engaging documentaries, all through an impartial lens. We broadcast on: StarTimes (Channel 108) GOTV (Channel 808) Bamba, Sonar, and all FTA decoders Our content reaches viewers across Kisumu, Kitale, Bungoma, Vihiga, Siaya, Migori, Webuye, Kakamega, Homa Bay, Mumias, Malaba, Moi’s Bridge, Makutano, Kapenguria, Busia, Lwakhakha, Mt. Elgon, Turbo, Malava, Yala, Kisii, and surrounding areas. --- Why Watch Maisha TV Kenya? Rising Influence: Recognized for rapid growth (KUZA Awards, 2022). Targeted Reach: Estimated to serve \~5 million viewers in Western Kenya and broader regions. Trusted Source: Featured prominently on YouTube among Kenya’s growing media brands. Despite stiff competition from industry giants—led by Citizen TV (53% viewership), NTV and K24 (\~5%), and Inooro (\~6%)—Maisha TV holds its ground at \~4–5% of audience share, showcasing its growing relevance. ---Platform Highlights Digital Reach: Active across YouTube, Twitter (@maishatvke), Facebook (Maisha Television Kenya), Instagram (@maishatvke), and maishatv.co.ke. Local & Global Blend: Combines regional insights with global news, documentaries, and enriching discussions. Viewer Engagement: Achieves organic traction through authentic, frontline reporting and culturally resonant programming. --- Suggested SEO-Friendly Version (Compact for YouTube Metadata) Maisha TV Kenya is a rapidly growing news channel (KUZA Awards 2022) broadcasting on StarTimes 108, GOTV 808, Bamba, Sonar & FTA decoders. Serving over 5M viewers in Western Kenya and beyond, we deliver breaking news, documentaries & current affairs across Kisumu, Bungoma, Kakamega, Siaya, Migori & more. Follow us on YouTube, @maishatvke, and maishatv.co.ke for unbiased updates from Kenya, East Africa & the world.