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In this episode of Scale Smart, I sit down with Steve Garrood, Chief Revenue Officer at MapAll. With over 30 years of experience across telecoms and SaaS, working with global operators and high-growth technology businesses, Steve shares how MapAll is transforming how fibre networks are planned, delivered, and operated using geospatial intelligence, automation, and AI-driven insights. We discuss why spreadsheet-driven construction tools no longer work at national infrastructure level, how engineer-first software dramatically improves field adoption, and what it really takes to digitise fibre rollout without relying on external funding. Steve also explains how MapAll supports major operators and altnets by reducing operational cost, improving data accuracy, and creating a single source of truth for network assets, while preparing for expansion into new international markets, including the US. Highlights include: – Why fibre delivery breaks down without accurate geospatial data – How AI improves evidence validation, cost modelling, and rollout decisions – The importance of engineer-first UX in infrastructure software – Automating the UK PIA process to remove manual reporting overhead – What’s next for fibre infrastructure across the UK, Europe, and the US – How operators future-proof networks as demand for bandwidth grows Learn more about MapAll: http://www.mapall.com/ Connect with Steve on LinkedIn: / stevegarrood Follow MapAll on LinkedIn: / wemapall