How WireStar Networks Built What Big Carriers Couldn't (& Scaled) скачать в хорошем качестве

How WireStar Networks Built What Big Carriers Couldn't (& Scaled)

Kyle Leissner started a dial-up ISP in high school. Today, WireStar Networks operates in 26 states. Rather than chasing AT&T and Comcast on commodity internet, he picked one vertical, student housing, then built the automation and systems to completely own it. Now, he's expanded to multi-family housing, and the sky is the limit for Wirestar Networks. In this episode of Get More MSP Leads, Kyle breaks down: → How he spotted the vertical in his existing client base → The importance of specialization when you're selling a commodity → Why competing on price and speed is a losing strategy → Automation that eliminated truck rolls for 1,000+ move-ins → How he expanded from one college town to 26 states (and soon Canada) → His exact advice for MSPs and telecom companies considering a vertical shift If you're an MSP, IT provider, or telecom operator wondering whether to niche down or stay broad, this is the conversation you need to hear. 🔗 Connect with Kyle:   / kyle-leissner-b1973310   🔗 WireStar Networks:https://wirestar.net/https://wirestar... 🔗 Want help building your go-to-market around a vertical? https://www.thebusinessgrowers.com ⏱️ IN THIS EPISODE: 0:15 — Meet Kyle Leissner, WireStar Networks 2:30 — Starting a dial-up ISP in high school 5:00 — The moment he saw the commodity trap coming 8:55 — Catching the wave early for the first time 11:00 — Why big carriers can't do what WireStar does 14:15 — Building systems around customer pain points 17:00 — From local to 26 states in one vertical 18:50 — Kyle's step-by-step advice for picking your vertical Kyle's advice at 18:53 is worth the entire episode: Open your CRM. Map your clients by vertical. Find where you're already winning. Then build everything around that. Have you picked a vertical yet? Or are you still selling to everyone? Drop your answer below 👇 #MSP #ManagedServices #Telecom #MSPMarketing #VerticalSpecialization #MSPGrowth #GetMoreMSPLeads #WireStar #B2BTelecom #NicheMarketing