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In this episode of Uncover Leadership, we continue exploring the key roles in Scrum, and this time focusing on the Product Owner. Too often, the Product Owner is reduced to a backlog administrator, a messenger between business and teams, or a “yes-person” reacting to every request. In reality, the Product Owner plays a critical leadership role: defining value, setting priorities, and creating clarity. In this episode, we discuss: • What the Product Owner role is not, and why that matters • Why strong teams fail when priorities are unclear • How Product Owners create focus through trade-offs and saying “not right now” • The importance of one goal, one direction, and visible priorities • Why Product Ownership is about leadership, not tools or process If you’re a Product Owner, work with one, or lead teams in an Agile environment, this episode will challenge how you think about ownership, value, and alignment.