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In this episode of Printing's Alive, Warren Werbitt welcomes Aaron Montgomery (https://www.2regularguys.com/) to discuss his podcast journey and Warren's new t-shirt shop concept. They explore the importance of creativity and positivity in t-shirt design, as well as the impact of donations to the Make A Wish Foundation. The conversation shifts to attracting young talent and the significance of training in the print industry. Warren shares insights on client engagement, leadership's impact on team morale, and his early experiences in print. They delve into sales strategies, using humor, and the value of persistence. The episode concludes with reflections on shared interests, the Chinese farmer proverb, and the importance of experiences. (0:00) Introduction of the guest Aaron Montgomery and his podcast (1:18) Warren Werbitt's excitement about his new t-shirt shop and the concept behind it (3:00) Donation to Make A Wish Foundation and Printing United event discussion (4:41) Creativity and positivity in t-shirt design (6:05) Aaron Montgomery reflects on 13 years of podcasting (9:28) Attracting young talent and the importance of training in the print industry (14:31) Warren Werbitt's client engagement approach (18:18) Impact of leadership on team morale (21:19) Understanding personal motivation in the print industry (23:07) Warren Werbitt's start in print and first sales experience (26:22) Sales master class and the art of asking for the order (30:35) Comfort and strategy in sales (34:42) Using humor to connect in the printing industry (39:56) Stress, marketing, and selling in the print industry (43:52) Building connections and being open about challenges (47:24) Shared interests and avoiding judgment in the industry (50:10) Chinese farmer proverb and the value of experiences (52:05) Persistence and learning in sales (54:15) Final thoughts and wrap-up