How To Get The Best Deal on TV & Radio Advertising (Part 1) скачать в хорошем качестве

How To Get The Best Deal on TV & Radio Advertising (Part 1)

Your phone rings. Your door gets knocked. Your email inbox is full to the brim with… Advertising Sales folks! They all want the best for you. They have big ideas for growing your company. But your budget simply won’t support them all. So how do you choose the right one? How do you get the best deal? Brandon and special guest Megan Ellis share their top tactics for negotiating media over the last decade and some simple moves you can make to get the most for your money. This episode will save (and make) you BIG money. Don’t miss it! 00:00 Teaser 00:30 Intro 01:40 Today's Question / Today's Co-Host! 03:20 How do you get the best deal on advertising? 04:25 The Negotiation Process 05:30 The Ultimate Goal of Media Buying 09:00 The Numbers and Jargon You Need to Know 13:20 Being Consistent with TV 16:00 Being Consistent with Radio 17:45 If You Don't Have a Media Buyer