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Sunsetting

[Intro] (MC Segment) Yo, take a look at this segment... the engagement's gone. (Flowstate) (Sighs) I see 'em. That 'last-engaged' column. It's a date. (MC Segment) It's time, man. (Flowstate) Yeah... It's time. Run the track. [Verse 1: MC Segment] This list was my pride, a CRM masterpiece Every contact golden, every message a release I remember the opt-in, the "welcome" flow was tight They wanted the content, they clicked with all their might But now I just scroll... and all I see are ghosts In the machine, just coastin', doin' the most... of nothin' No replies, no interaction Just takin' up space, a digital abstraction [Chorus: MC Segment & Flowstate] It's the email sunset, a necessary pain Gotta clean the list, gotta stop the rain Respect the inbox, that's the only game (Flowstate) We gotta let 'em go, 'cause they don't recall the name [Chorus: MC Segment & Flowstate] It's the email sunset, a necessary pain Gotta clean the list, gotta stop the rain Respect the inbox, that's the only game (Flowstate 2) We gotta let 'em go, 'cause they don't recall the name [Verse 2: Flowstate] Yo, I sent the re-engagement, the one with the plea "Are you still with us? Click if you agree" But the silence was heavy, a deafening reply A signal to the ISPs, and I can't even lie It hurts the reputation, it's a drag on the domain We're whisperin' to a void, it's verifiably insane It's not about the size of the userlist, that's just vanity It's the health of the program, it's strategic sanity [Chorus: MC Segment & Flowstate] It's the email sunset, a necessary pain Gotta clean the list, gotta stop the rain Respect the inbox, that's the only game (Rapper 1) We gotta let 'em go, 'cause they don't recall the name [Chorus: MC Segment & Flowstate] It's the email sunset, a necessary pain Gotta clean the list, gotta stop the rain Respect the inbox, that's the only game (MC Segment) We gotta let 'em go, 'cause they don't recall the name [Bridge: MC Segment & Flowstate] (MC Segment) I know we gotta do it, protect the active stream For the ones who are engaged, the core of the team (Flowstate) But it feels like a breakup, automated and cold (MC Segment) A story of engagement that just got old (Flowstate) No more debatin', man, the data's allocated (MC Segment) They're not listening. They've... graduated. So run the query. (Flowstate) ...Query's run. (MC Segment) Set the status. (Flowstate) Status set. (pause) Peace to the unengaged. (MC Segment) Yeah... peace. Fadin' 'em out. Music & Lyrics & Picture: AI Generated / Edit: Inbox Sender Club