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What does it take to stand out in a crowded market like the bathroom industry? In this packed session, Dan Moore (Creative Director at Dissident) and Beth Moore (Head of Client Services at Performance Marketing Agency Door4) explore the evolving landscape of digital and social media marketing for construction and bathroom brands. Learn about: • Distinctiveness vs. differentiation in brand content • How to create "scroll-stopping" visuals that capture attention • Performance marketing tactics amidst rising ad costs • What actually works across platforms like Instagram, TikTok, LinkedIn, and even X • The rise of video content and how brands can embrace podcasts • How micro-influencers are redefining trust and reach • Why brand tone must match audience expectation — and when it’s OK to be cheeky 🎙️ “If you make people laugh, cry, or think — you’re memorable. That’s what matters.” Whether you're a retailer, manufacturer, installer, or marketing professional in the bathroom industry, this session offers essential strategies to keep your brand relevant and engaging. Want to learn more? Join the Bathroom Association’s marketing group and be part of future insights sessions. #BathroomMarketing #SocialMediaStrategy #ConstructionMarketing #ScrollStoppingContent #DigitalMarketing #BathroomIndustry #BathroomAssociation #InfluencerMarketing #PerformanceMarketing