The Rise of Agentic Checkout and AI Agents in Ecommerce | The Weekly Fraudcast скачать в хорошем качестве

The Rise of Agentic Checkout and AI Agents in Ecommerce | The Weekly Fraudcast

📋 Show Notes In this episode of Fraudcast, Gena Rivera and Vito Petruzzelli dive deep into the urgent and fast-moving topic of agentic checkout and AI-driven commerce in the E-commerce space. The discussion frames agentic checkout as the next big shift, where AI-powered autonomous agents handle everything from purchase decisions to order management and price monitoring on behalf of consumers. Major industry players like MasterCard, Visa, and Google are already trailblazing in this space, bringing challenges and opportunities that require immediate strategic attention from fraud and risk professionals. Vita contextualizes the transformation with references to Marshall McLuhan and James Joyce, likening the current state to a major cultural and technological turning point that brings both “beauties and horrors.” To meet these challenges, the speakers emphasize the necessity of tighter cross-department collaboration—particularly with IT, product, catalog, finance, and compliance teams—to future-proof API strategies, authentication, and fraud protocols. Kathleen, Ali, and others point out that vigilance and ongoing data analysis are critical, and learning from online coupon and reselling communities can provide actionable intelligence. The episode is both a warning and a call to action for the E-commerce fraud community to ready themselves for the agentic AI era, blending cutting-edge trends with hands-on, practical approaches to evolving threats. ▶️ Youtube Chapters 00:00 Fraudcast: E-Commerce Insights & Trends 05:50 Agentic Checkout: The Next Evolution 07:13 Predictive Personalization Strategies 12:47 E-commerce Post-Purchase Complexity 15:11 Biometrics in Bot Verification 17:24 AI Trust and Security Dilemma 20:48 Navigating Agentic Checkout Challenges 26:03 Handling Membership Abuse Issues 28:39 Media Influence and Data Quantification 31:49 Convenience as a Path to Success 34:10 Data Trends & API Strategies 37:49 Managing Fraud in Ibotta Cashback 41:06 Baseball Enthusiasm and Heartfelt Thanks