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#305

In this episode, the discussion centers around the significant impact of investing in frontline teams to enhance business performance in the hospitality industry. Geoffrey Toffetti shares their journey from modest beginnings to becoming a leader in optimizing sales through frontline engagement. The conversation covers building a people-first culture, the evolution from consulting to a SaaS model due to COVID-19, and the role of trust and leadership in fostering a productive environment. The episode highlights practical approaches to improve employee engagement, sales techniques, and the importance of consistent customer experiences. Insights into the potential of AI in enhancing operational efficiency and the future focus on integrating food and beverage services into the holistic revenue strategies for hospitality businesses are also discussed. Connect with Geoffrey: https://frontlinepg.com/   / gtoffetti